Santoriello Studios 2000 to 2012
This is a historical version of our website, documenting the projects we created for our clients from 2000 to 2012. Please visit for more current information about our studio. Thanks :)
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We Compose Our Designs to Attract Your Audience

Our studio has created and studied the art of branding and the science of interactive design for almost 20 years. We break down information into beautiful designs that stimulate action.


Yes, you read that correctly. In 1992, members of our studio were helping businesses develop laptop presentations for sales and investor meetings. Since then, we've continued to work with some of the largest brands in the world, as well as friends starting new businesses. We bring our full creative expertise to each project. Please explore our creative strengths below, including links to specific projects.


Branding / Logo Design
Great branding is accurate branding. To accurately brand a company or a product, it is imperative to know the demographic - to know your audience. If your company has or wants a younger audience, branding should be designed specifically to appeal to that younger target. That might call for more saturated colors; a thicker, bolder, rounder typeface; or more biomorphic shapes. An older audience might call for more earth-toned colors; traditional serif typeface; or a more linear layout. These are just examples, but when designing a great brand, every color, line, shape, and typeface should be selected for the specific purpose of appealing to your target audience - even if that group is extremely broad or highly targeted. We welcome you to click through and view some of our work showcasing Branding and Logo Design.


Interface & Information Design
it is important to delineate between interface design and information design. Information design comes first and includes breaking down the data, sectioning the data, and creating an intuitive path of navigation for the user. This is more of a science than an art, and a vital element for any interactive project. The interface design is more art than science, and is basically branding of the created during the information design process. This is also know as the design langauge. An interface design should be consistent onto itself - buttons, titles, navigation elements - but they should also have a graphical similarity, or design consistency, with the brand and the overall design of the project. A great interactive project has a synergy of the overall brand design, logo design, interface design, and even the tone and messaging contained in the copy. View some of our work showcasing Interface Design.


Digital Illustration
Digital illustration comes in two types, one is based on pixels, the other is based on mathematical geometry and vectors. Manipulating a digital photo or creating the final graphics for a website is based on pixels. However, pixel-based images can not be enlarged, which is key. Vector-based images can be scaled up or down as the mathematics do not degrade when sized. So, when designing creative that will be repurposed, these elements should be created with vectors. These include: logo design, icons used for interface design, and of course print design. We are proud to have a member of our studio classical trained in Illustration and Computer Art at The School of Visual Arts (SVA) in New York City, one of the best art schools in the country. Click to see some of our work showcasing Illustration.


Print Production & Design
Printed materials require an expertise in creating and managing high resolution files, typically vector based, which are scalable to infinite sizes. We are very familiar with the terms dpi, lpi, full bleed, crop marks, and dot gain. We can help you create and produce your printed items using high resolution vector based designs and illustrations. These may include your Brochures, Letterhead, Envelopes, Folders, Business Cards, Table-Top Plaques, Large Office Signage, T-Shirts, Sweatshirts, Hats, Buttons, Bumper Stickers, Mouse Pads, Car Magnets, and more. Our studio has the expertise and years of experience needed to manage and produce high-quality print materials that highlight the brands of our clients. We welcome you to click through and view some of our work showcasing Print Design.


Photography & Audio / Video Production
The members of our studio have been involved in more photo shoots than we can count, and we are very familar with depth of field, f-stops, and colored gels. However, like the rest of the world, we mostly shoot digitally, and we are experts in photo manipulation. From color correction to brightness levels, from removing red-eye to feathered masking and compositing. And the moving picture is no different. Our studio has multiple professional-grade video cameras with dual external XLR microphones and the Final Cut Pro audio and video editing suite. We are also experienced adding layered, animated graphics and sound effects on to your videos. Whether your company needs a NTSC, broadcast quality TV commercial or high-quality streaming video for your website, our studio can help accomplish the task. Click to see some of our work showcasing Photography & Audio & Video Production.


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Feb 28, 2011
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